A2 Coursework music video

Digipak

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Evaluation of music video Question 1

Evaluation of music video Question 2

Evaluation of music video Question 3

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Evaluation of music video Question 4

Media theory - Genre

What is genre?
Genre is a kind of type, for example in the film industry there are many different types of film genre a few of these are:

Sci-fi
- Futuristic
- Space
- Aliens
- Apocalyptic





Horror
- Murder
- Violence
- Gore
- Good against evil
- Religion
- Supernatural
- Insanity


Comedy
- Parody
- Slapstick
- Irony
- Sarcasm









Romance
 - Love
 - Struggle
 - Man and woman









Western

- Cowboys
- Guns
- Horses
- Desert
- Bandits




Thriller
- Chase scenes
- Murder
- Suspense
- Tension
- Cliffhangers
- Red herrings



These genres are known by the audiences and audiences find satisfaction when they can predict what will happen next. An example of this is in "Scream" which tells us the 'rules' of the genre at the start and for the rest of the film sticks to these rules and shows the audience what they want to see. This is also postmodern.

Narrative

Narrative is the way the story is organised. The elements of narrative are "Time", "Closure" and "Enigma". Time is the period in a film which the events take to unfold. Closure is what happens usually at the end of a film, the "happy ending" of the film. The Hollywood films always have closure. Enigma is the problem which needs to be solved.

Classical Hollywood narratives are usually always linear, and have very few if any sub plots (e.g. flashbacks) and always have closure which is a happy ending.
the theories of narrative are
1) Tzvetan Todorov who believes all films work with an Equilibrium which is the normal everyday life which then is changed by the Disruption which disrupts the equilibrium, which is then solved by the Resolution and makes the new equilibrium but this equilibrium is never the same as before. An example of this theory in work is in the film Scream's opening scene with Casey Becker played by Drew Barrymore 

The Cultivation Theory

The cultivation theory is essentially a more refined version of the hypodermic needle model which stats that repeated exposure to a text will desensitise the audience.
This theory shows the long term effect of media on an audience. Films such as "The Exorcist" and "The Hills Have Eyes", are examples of texts which over time would desensitise the audience. A person who has seen many horror films before watching "The Exorcist" would not be as effected as a person who has not watched many horror films before. This is a clear example of the cultivation theory.

Suture

The theory of suture is said to "stitch" the audience into the film by relating the characters or the views expressed. Then leaving the audience to fill in the temporal and spatial gaps between the scenes with their own imagination.

What is a Digipak

A digipak is a artistic style of packaging, usually a CD cover/case used for singles or special edition of CD albums. It can also be a DVD or Blu-ray cover/case.

They are in the style of a book and can be made of paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. The format of packaging

became more popular and is used more by manufactures.

A digipak benefits the artist by:
1) Using fonts which represent the style of the genre.
2) Embodying the style and message the artist wants to portray.
3) Using images and themes which mirror the creative approach of the artist.
It uses all these aspects together to form an informative, artistic and sellable brand image.



info:

http://www.slideshare.net/Valvainolivi/what-is-a-digipak-12871141

Editing process 20th january

Today we went out to film the a pieces of story which we needed to tie the video together and create a narrative. It consisted of filming in my house, this took less than an hour and we were able to return to class, upload and edit what we had filmed. We integrated it with our existing work to fill any of the gaps we had.

Significant Music Videos

Small Town Boy 
Bronski Beat (1984)

• This video is very narrative driven, there is no lip syncing which is uncommon for a music video. the video is about a gay man in the city who is being beaten up and forced out of society because he is openly gay. at that time some people where rather prejudiced against gay people and this video shows his isolation. 
• The video was shown on top of the pops which for the time was a huge success.

So Solid Crew

21 Seconds (2001)

• this video portrays escapism 
• the members of the band only had 21 seconds each in the video and that is what they based the lyrics around, trying to make themselves noticed in the short time they had.

Summary on chosen artist

Troy White is our chosen artist and his song master plan. Troy is a singer/songwriter from Melbourne, Australia. he has been involved with music most of his enjoyable life. He started out as a dedicated bass player and since branched out into guitar and has developed his voice along the way.


http://www.unsigned.com/troywhitemusic

http://www.youtube.com/watch?v=12H4rRrLu7g

http://www.triplejunearthed.com/TroyWhiteMusic

http://www.youtube.com/watch?v=GW8wxzoKdME

Music Videos Evaluation

Owl City Fireflies:



MIKA happy ending:

Postmodernism

Postmodernism refers to the ideas after modernism, where people looked to the future and tried to improve where postmodernism is looking back because people believed that there was nothing more to improve or invent upon. it is portrayed in all forms of arts for example in music the band oasis copied the Beetles music and made theirs similar. Also in music videos the boy band Take That made for the time a modernist video to accompany the song "back for good" which was released in 1995. another boy band The Wanted released "walk like Rihanna" on the 23 june 2013 and in their music video they parodied many other boy bands including Take That, this is a form of postmodernism.